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Cavemen shake up sports nutrition

Published
Apr 19, 2012
Outdoor crossfit

This year's Arnold Expo, the premier fitness show in Ohio, USA, was as full on as usual. Everyone who's anyone, in sports ranging from bodybuilding to mixed martial arts, was jostling for position. And there were cavemen everywhere. We're not talking about guys grunting and swinging clubs, we're talking about the latest trend to influence sports nutrition - the Paleo Diet.

Better health

Short for Paleolithic, Paleo-style eating plans echo the way our prehistoric ancestors ate before the agricultural revolution. Paleo enthusiasts claim that, compared to the later Neolithic humans who started farming and eating a wider variety of foods, people then were healthier and there was less disease.

So what did they eat that contributed to this? As opportunistic omnivores, Paleolithics ate whatever was available. At that time it was mainly meat, seasonal vegetables and fruit, and a few nuts and seeds.

Fits with CrossFit

This primitive style of eating is closely linked with the new CrossFit training craze. It's already emerging strongly in the US and is beginning to cross the Atlantic. CrossFit involves doing constantly varied, functional movements at high intensity. It mixes gymnastics, weightlifting, running and more - all in one workout. CrossFit enthusiasts recommend following a caveman-style diet such as the Paleo because they believe it's better suited to our genetic composition than modern diets.

How do I tap into this trend?

So, how can you take advantage of the Paleo Diet trend that we saw at the Arnold Expo? Introducing a wild, caveman vibe to your sports nutrition products, perhaps via your packaging design, could appeal to those following this nutrition trend and related fitness trends such as CrossFit. 

We're not talking about guys grunting and swinging clubs, we're talking about the latest trend to influence sports nutrition - the Paleo Diet.