This year's Arnold Expo, the premier fitness show in Ohio, USA,
was as full on as usual. Everyone who's anyone, in sports ranging
from bodybuilding to mixed martial arts, was jostling for position.
And there were cavemen everywhere. We're not talking about guys
grunting and swinging clubs, we're talking about the latest trend
to influence sports nutrition - the Paleo Diet.
Short for Paleolithic, Paleo-style eating plans echo the way our
prehistoric ancestors ate before the agricultural revolution. Paleo
enthusiasts claim that, compared to the later Neolithic humans who
started farming and eating a wider variety of foods, people then
were healthier and there was less disease.
So what did they eat that contributed to this? As opportunistic
omnivores, Paleolithics ate whatever was available. At that time it
was mainly meat, seasonal vegetables and fruit, and a few nuts and
Fits with CrossFit
This primitive style of eating is closely linked with the new
CrossFit training craze. It's already emerging strongly in the US
and is beginning to cross the Atlantic. CrossFit involves doing
constantly varied, functional movements at high intensity. It mixes
gymnastics, weightlifting, running and more - all in one workout.
CrossFit enthusiasts recommend following a caveman-style diet such
as the Paleo because they believe it's better suited to our genetic
composition than modern diets.
How do I tap into this trend?
So, how can you take advantage of the Paleo Diet trend that we
saw at the Arnold Expo? Introducing a wild, caveman vibe to your
sports nutrition products, perhaps via your packaging design, could
appeal to those following this nutrition trend and related fitness
trends such as CrossFit.