Creatine supplementation has been reported to improve sports
performance by maintaining skeletal muscle ATP - leading to
increases in high-intensity athletic performance. Creatine
supplementation has been common place amongst athletes for the last
20 years. It first gained popular attention in the 1990's at the
Barcelona Olympic Games as Sprinters and Power athletes testified
to its benefit on their performances.
There is plenty of scientific evidence to show that short term
creatine use can increase maximum power and performance in
high-intensity anaerobic repetitive exercise by 5 to 15%. This
could be endurance exercise such as running / cycling as well as
multiple sets of strength training and / or weightlifting.
The European sports nutrition market demonstrates a
disappointing variability of Creatine supplement quality, and many
consumers believe this needs improving. This is undoubtedly part of
the reason that Creatine sales have started to slow in recent years
after what had been a steady rise since the '90's. "Lack of
Innovation" in the Creatine category has also been suggested as a
reason for the decrease in Creatine supplement sales. Nobody doubts
Creatines effectiveness in improving athletic performance but with
an influx of newer supplements into the sports nutrition market,
Creatine is not proving as exciting anymore to consumers and it
potentially lacks strong marketability for manufacturers.
The Creatine category is in need of some new innovation and
Glanbia Nutritionals have the ingredient to help achieve just that.
At Glanbia, we are innovators in advanced dairy peptide technology
and our New Product Development team have created a new peptide
especially to enhance creatine applications.CreaPep is a
unique combination of dairy peptides and proteins. These Peptides
induce a 2-fold increase in insulin secretion within 15mins of
ingestion to aid a more efficient creatine transportation. The
increase in insulin helps with the "shuttling" of creatine into
muscles - which is critical to achieve complete creatine absorption
and so benefit from the improvements in sports performance creatine
CreaPep is a Zero carbohydrate creatine delivery system and can
be added to products containing creatine to help with creatine
absorption and transportation to muscles.