The growth of CrossFit, an exercise programme licensed by
CrossFit Inc, has been relentless over the last year. Classes are
now held in more than 4,500 places across the world and, in 2012,
69,374 people took part in the CrossFit Games compared to just
5,752 in 2010.
The beauty of CrossFit is that it appeals to a wide demographic
who use the varied hardcore exercise sessions to work towards their
personal goals. The CrossFit community, which every CrossFitter
becomes part of, supports individuals' goals enthusiastically - a
welcome change to the air of competition typically found in fitness
gyms. In fact, CrossFit fans believe this mutual support, whether
in person or online, is what makes the programme so
CrossFit differs from many exercise regimes in that it's similar
to a boot camp. A wide range of exercises are undertaken, for both
cardio and strength, and are done with high intensity. They range
from using kettle bells, ropes and sandbags to old school
bodyweight exercises. Affiliated gyms and class locations are
referred to as boxes by CrossFitters in an effort to emphasise how
different the workout is from all others.
Operating on a decentralised model, the CrossFit world enables
individual gyms and instructors to run sessions based on a Workout
of the Day (WOD). WODs vary greatly but always include a broad mix
of powerful movements such as sprinting, rowing, climbing, jumping,
weightlifting and more. Classes are available for everyone from
beginners just starting on the fitness ladder to elite athletes
competing in the CrossFit games.
Many CrossFitters complement their exercise regime with a strict
Paleo-style diet based on fruits, vegetables, lean meats, seafood,
nuts, seeds and healthy fats. As CrossFit has become more widely
adopted, however, many followers have embraced dairy-based sports
supplements to complement their intense workouts. The opportunities
are widening, therefore, for manufacturers to develop new products
to suit CrossFitters' exercise and nutritional programmes.